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Strategic Marketing & Planning Previous Topic | Next Topic | Topics The Strategic Marketing & Planning Network is not currently active and cannot accept new posts Advice on Retail Outlet Classification Views: 561 Aug 24, 2006 7:54 am Advice on Retail Outlet Classification # Sarvajeet Chandra Dear All Needed advice on the methodology of how to classify outlets in the hardware channel. In India, the retailers are usually small outlets who are family run or have an owner with a few assistants. What are the surrogate indicators that could be used in absence of people disclosing their turnovers Best Sarvajeet Chandra www.mastersun.in Private Reply to Sarvajeet Chandra Sep 25, 2006 12:04 pm re: Advice on Retail Outlet Classification # Devendra Singh Hi Sarvajeet, i think we can classify hardware outlets by different parameters: 1: Who are their end customers (individuals/Small Businesses/Large corporations ets) 2: Size of the store. 3: Kind of Hardware on sale. 4: Kind of store (sells everything under the sun or specializes in selected hardwares) I am sure there can be other parameters too but this is what i can think of now. Private Reply to Devendra Singh Previous Topic | Next Topic | Topics Back to Strategic Marketing & Planning

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