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| The 4Ps of Marketing | Views: 672 |
| Jun 14, 2006 1:21 pm | | The 4Ps of Marketing | # |
Anannya Deb | |
Do you think the Kotler 4Ps of marketing that we all read about in B-school makes sense today?
I have a few points about it which I have posted on my blog - My 4Ps of Marketing for today's business environment.
What am I saying?
My 4Ps are
- Profile
- Profit
- Personalisation and
- Permission
Would love to have a heated discussion on the same.
Private Reply to Anannya Deb |
| Jun 14, 2006 4:24 pm | | re: The 4Ps of Marketing | # |
S C | | I add a 5th P to Kotler's 4Ps. It's a cheesy P but it's an all important P for me.
Prayer. I can think of the best marketing campaigns following the best marketing strategies but I like to believe that, at the end of the day, a Higher Being dictates where my campaign goes.
This is what you get when your marketing consultant spent 12 years of her formative schooling in a Catholic school run by French nuns. LOL.Private Reply to S C |
| Jun 14, 2006 5:54 pm | | re: The 4Ps of Marketing | # |
Jaskowiak | | Personally, I think the original 4 Ps still represent the way to think about marketing. Your Ps, while interesting, seem to represent a second order, perhaps a lens/framework for organizing one's thoughts on the original 4 Ps. And, they appear to be very consumer product oriented. Is that your intent?
Private Reply to Jaskowiak |
| Jun 15, 2006 7:20 am | | re: re: The 4Ps of Marketing | # |
Anannya Deb | |
This would apply to any marketing scenario - trade, consumer, investor, etc. The basic model is that
- There is an audience out there
- You want the audience to transact with you
- The audience has to be communicated the benefits of transacting with you
As I said earlier, that the original 4Ps would apply today as a starting point for any marketing strategy but the enunciation that I have proposed puts a new perspective in this competitive scenario
Private Reply to Anannya Deb |
| Jun 16, 2006 4:26 am | | re: re: re: The 4Ps of Marketing | # |
Sasikumar Ramanathan | | interesting and thought provoking...good job friends!! Private Reply to Sasikumar Ramanathan |
| Jun 27, 2006 2:24 am | | re: The 4Ps of Marketing | # |
Cijaye DePradine | | Interesting question Anannya,
I work with International Clients every single day and I must admit that the 4P's apply (universally) just as much today as they did when they were first introduced.
I have however made a slight adjustment to the product one (especially for new businesses)...
It stands for Product Planning - not just product. Very few of us intend to stop business at ONE product. So Product Planning allows us to create a complete plan for success that includes front end and back end products.
This not only allows us to think bigger and plan better - but is in and of itself "evolution focus".
Gotta love it! :o)Private Reply to Cijaye DePradine |
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