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| | The Strategic Marketing & Planning Network is not currently active and cannot accept new posts | | Case studies on marketing mix needed for in-house seminar | Views: 552 | | Aug 05, 2005 11:46 am | | Case studies on marketing mix needed for in-house seminar | # | 
Jasmin | | Hi everyone!
Am new to this site, and thought to give it go....
Am a consultant in marketing, specialised in the medical and healthcare sector.
I am in the middle of preparing a marketing course for a client (in-house marketing training) and this client is invovled in the medical/healthcare sector.
Was wondering; anyone out there has a few case studies/stories which I could use to highlight some aspect of the marketing mix theory?
Basically i am looking for examples in
1. branding
2. marketing segmentation
3. customer understanding
4. internatinal vs. global marketing strategy
5. product diversification
6. marketing penetration
stories on how companies got it wrong, amusing stories would be very welcome :=)
thanks a bunch in advance
Jasmin (currently Miss Desperate) Private Reply to Jasmin | | Aug 13, 2005 2:32 am | | re: Case studies on marketing mix needed for in-house seminar | # | 
Cijaye DePradine | | Hello Jasmin and welcome to the network,
I am glad that you took the opportunity to give it a go and ask for case studies. While I do think that case studies would be very useful for your client - it might not be as easy to acquire in the detail you are asking.
Maybe you can ask others on the network "if they have a case study of their own that they would be willing to share (for full credit back to their companies) about the success of integrating marketing strategies"...
Taking this approach (by offering credit) would positively activate the laws of reciprocity - which are necessary in the relationship of sharing.
:o)
Hope that made sense and was helpful...
Cijaye DePradine.
SMP Network Leader.Private Reply to Cijaye DePradine | | Aug 13, 2005 3:18 am | | re: re: Case studies on marketing mix needed for in-house seminar | # | 
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Prof WordsearchPrivate Reply to John Snyder | | Aug 13, 2005 5:04 am | | re: re: Case studies on marketing mix needed for in-house seminar | # |
Jasmin | | Hello Cijaye ,
Thanks for the tip. Yes - think that would be a better way of receiving some "hands on" experience cast studeis to illustrate how marketing is used in various companies, in the same industry.
It is difficult though, to get the stories where marketing managers simply had no idea what they were doing (marketing blunders) which often happens, when the mkt mgr is concentrating on the numbers, and forgets the customer. (not always his fault, by the way. That is head-office culture).
I doubt a company wants to be credited with that....
However, it is via the mistakes and experiences of others, is when we learn.
regards
JasminPrivate Reply to Jasmin | | Aug 13, 2005 6:01 am | | re: re: re: Case studies on marketing mix needed for in-house seminar | # | 
Rajesh Pandey | | Hello
knowthis.com is a website dedicated for marketing. the marketing pages on about.com are also good.
also, you can check the news / media pages of key healthcare companies and you will be able to understand what they are doing.
Regards
RajeshPrivate Reply to Rajesh Pandey | | |
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