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Strategic Marketing & Planning
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Monday's Milestone #1Views: 230
Jan 03, 2005 7:44 pmMonday's Milestone #1#

Cijaye DePradine
Hello all,

In reference to my network email, I'd like to reintroduce myself today. Of course you should know me as the leader of this network (or at this time - one of 2 leaders of this network - alongside Terry Brejla) - but what you may not know of me is this:

I started out in my business (in 2003) as a creative copywriter - assisting with many copy related projects from web to media and all things in between. Since then I have found that my job as the owner of Cijaye Creative has merged into something much more profound. I managed to turn my past experiences in operations and integrated marketing communications into my own niche in Strategic Consulting. I now focus on helping business owners understand the critical importance of PLANNING for their SUCCESS (from an Integrated Marketing perspective) BEFORE commencing creative projects like copywriting, print advertising, media relations or web promotions (etc). Once they have a solid plan - I then introduce them to my team of experts that can help them prepare the materials needed to carry out the plan.

Without having a PLAN first, most of those projects are wasted investments.

We're currently reconstructing the new Cijaye Creative website to better position ourselves to serve this purpose - and it should be launched this month. I'd love for you to give me feedback on that launch before we notify the public. I will send that link as soon as its closer to completion.

For now - you are welcome to give me feedback on another site we just finished - so please check my milestone # 2.

Best regards,

Cijaye.

Private Reply to Cijaye DePradine

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