|
|  |
|
|
|
| |
| Dec 02, 2006 7:21 pm |
|
re: re: re: wanted some suggestions and lots of advice from you.. |
Joni Garcia
| |
Those materials sound good (the CD and the brochure). Another way to attract people to your booth is to provide a really cool bag for them to put all their "stuff" in as they are walking around the fair collecting materials. Something that attracts attention so people ask, "Hey, where did you get that bag?" :D
As for qualifications of a marketing person, I would suggest someone that has experience in your industry, someone who can show you successful projects they have done before.
Also, here is some information I think is important regarding the difference between marketing and sales. You need both:
When in a marketing mode you are concerned about:
1. understanding your offerings;
2. identifying target markets;
3. using research to achieve the most effective exchange possible;
4. assessing your services and offerings as perceived by potential
users (target markets);
5. determining user needs and wants;
6. timing;
7. pricing (if actual money is to change hands);
8. promotion;
9. determining where the exchange will take place;
10. positioning your services amongst competitors (in the minds' of
target audiences).
When in a sales mode you are concerned about:
1. determining what the user needs to help in making a positive
decision about your offering;
2. making sure that appropriate information is available to assist the
user in the decision to "buy" (participate);
3. communicating with the user in the most effective ways possible;
4. determining "feedback" about your offerings and those of
competitors;
5. closing the deal.
As you can see from these lists of concerns, sales and marketing go
hand in hand. However, the functions of a marketer are quite different
from those of a sales (consultative) representative. Each has foci for
specific activities. Things work best when sales are used in
conjunction with marketing. Sales tend to be more personalized.
Marketing's job is to winnow out target audiences and individuals from
large audiences based on their needs and wants.
One way to think of this entire process is to think of a funnel.
Marketing operates at the wide part of the funnel. Marketing's job is
to refine and reduce large numbers of people to smaller, more
homogeneous groups. The sales function is to convert the smaller
groups to actual "sales" (commitment and actions).
--------------
Excerpt from: http://www.marketinged.com/library/newsltr/1302mhe.txt
Private Reply to Joni Garcia (new win) |
|
| |
|
