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Strategic Marketing & Planning [This Network is not currently active and cannot accept new posts] | | Topics
my Intro & Query !!Views: 197
Nov 01, 2006 5:14 pm re: re: re: my Intro & Query !!ROI ..ROI

Sanjay


Hi All,

very Interesting thread indeed ! Let me put my views both as a client & as a marketing consultant :

Part A )

As Client :What's the ROI , you as asociate(consultant) have certain cost you are projecting as investment to me , hmm..n what do i get at the end of It ???valid point

Part B )

As Consultant : I know business lil better than you ( the client ) and i will help you achieve a turnaround then be it revenue/share or strategic position in the industry/market/employee's mindset whatever ..be it quantitative or qualitative transformation ...if i am seeking certain compensation i have to project certain returns to the client ..and we are back to the same music ( ROI).Anything and everything can be quantified therefore i guess answer is ROI ........



Sanjay

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