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Marketing in a long tail modeViews: 169
Sep 21, 2006 1:00 pm Marketing in a long tail mode

Tejas Lagad 		We have all been too used to the 80-20 rule. Most of our books, strategies, theories are based on being able to make the most of the 20% of customers that bring in 80% of business.

The Long Tail theory is quite a disruption. It says the total area in the tail of a bell curve is greater than that near the peak, simply because the tail is long.

It seems both Amazon.com and Netflix.com earn a larger percentage of their profits from relatively obscure, niche books and movies than from rentals and purchases of best sellers and blockbusters.

I would like to invite your thoughts on how this shifts the marketing paradigms. How do we position and sell to the long tail audience... or do we need to?

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