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my Intro & Query !!

Jul 23, 2006 1:07 pm

re: re: re: re: re: my Intro & Query !!

S C

Couldn't agree more. Forecasting for potential sales, potential market share can cause a migraine. In fact, forecasting is a migraine. But, that's me talking - the marketing consultant without any close and personal relationship with her calculator. LOL.

As a consultant, potential clients always ask me by how much will their income, market share or whatever increase if they hire me. I always tell them that i cannot give them a definite answer to that. I can't even quote a ballpark figure for it. However, I assure them that hiring me will put some form and focus on their marketing efforts which, in turn, will give them the business results they are aiming for. That puts expectations in perspective.

Hope this helps.

Best,
Sunny
http://www.marketingaddict.blogspot.com

Private Reply to S C (new win)

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