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Information Technology Sector - Marketing Challenges

Jun 27, 2006 11:23 am

re: Information Technology Sector - Marketing Challenges

Leslie Anyanwu

Hello there,

I quite agree with Anannya; the same marketing priciples will apply but their application will vary from objective to objective and the interpretation of each priciple will depend on the creativity of whoever is to formulate the marketing that the business requires.

IT involves a lot of hype and this will have to be a very important aspect of your marketing communication that will be involved.

Regards

Leslie.

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