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Strategic Marketing & Planning [This Network is not currently active and cannot accept new posts] | | Topics
The 4Ps of MarketingViews: 238
Jun 15, 2006 7:20 am re: re: The 4Ps of Marketing

Anannya Deb 		This would apply to any marketing scenario - trade, consumer, investor, etc. The basic model is that
  • There is an audience out there
  • You want the audience to transact with you
  • The audience has to be communicated the benefits of transacting with you
As I said earlier, that the original 4Ps would apply today as a starting point for any marketing strategy but the enunciation that I have proposed puts a new perspective in this competitive scenario

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