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Strategic Marketing & Planning

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Strategies in marketing

Jun 07, 2006 9:21 am

re: re: re: re: Strategies in marketing

Amita

Hi Manoj, good to see some discussion here.

The website was launched close on the heels of the market launch of the product... Naturally, the build curve for the registrations etc will be quicker in the initial stages and as the site is new.

The objective was to build a community: We expected and achieved repeat visits from the audience over the past few months.

The site will probably be moved on to the company server over a period of time since sustaining it is a cost; without a revenue model in place it will be a cost which the brand will not pick up(yet) :)

So over a period of time we will expect the visits to dwindle and rate of new registrations to take a dip...

I hope I have been able to clarify some of your queries...

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