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| | The Strategic Marketing & Planning Network is not currently active and cannot accept new posts | | Daily Newspaper Contact Lists for Your Press Releases are finally available! | Views: 652 | | Jun 11, 2006 10:21 pm | | Daily Newspaper Contact Lists for Your Press Releases are finally available! | # | 
Michele Borowsky - Spread the News | | Ever thought about expanding your reach off the internet and out into the world of major media? Up until now it has been very expensive to buy Major Media contact Lists. Well, not anymore.
I have decided to make public the same lists that I have been using for my clients for years. Now you can have access to major daily newspapers at a tiny, tiny cost. These lists have been broken down on a per state basis so you can localize your reach for your business needs. So let's say you are doing business in Milwaukee. Well then all you would need is the Wisconsin list and probably not the entire country.
And for a limited time only I am offering the Daily Newspaper Directory for the State of Kentucky absolutely free. So go to page 2 of my site and click on the Kentucky Free Sample listing. That's all you have to do.
It's time you started to gain access to the incredible amount of empty newspaper space that needs filling every day. This space is filled with information gathered from press releases, just like yours. Imagine, now your company could be seen in the LA Times, Dallas Morning News, Chicago Tribune, or even the New York Times. The size of your business or the category of business does not matter. What matters is that you gain access to Daily Newspaper across America.
Good luck and be well,
Michele Borowsky
http://SpreadtheNews.net
State by State Daily Newspaper Press Release Contact Lists
PS-Have any questions? Feel free to send me a PM or post it right here.
Private Reply to Michele Borowsky - Spread the News | | Jun 14, 2006 2:49 am | | re: Daily Newspaper Contact Lists for Your Press Releases are finally available! | # | 
Deepa Mischler | | Hi Michelle,
Thanks Michelle.. this is very interesting!
Can you elaborate a little on how the list works and if you have a press release, what the etiquette is on contacting the news media? Any ideas on timing is also appreciated-- for example, if it is a weekly paper or a monthly magazine, when is the ideal time to send the press release? Is email as effective as a printed pr package?
Best
DeepaPrivate Reply to Deepa Mischler | | Jun 16, 2006 9:02 pm | | re: re: Daily Newspaper Contact Lists for Your Press Releases are finally available! | # |
Michele Borowsky - Spread the News | | Hi Deepa,
You ask really great questions. The first thing I must tell you is that the news media have become accustomed to and appreciate receiving emailed press releases. But never ever send your release as an attachment. It will be deleted immediately!
When sending out your release to the enormous number of daily newspapers in the country, always make sure that it is timely and newsworthy and sent to the appropriate recipient. As an example for your jewelry line you would send out your release to the various fashion editors or life section editors or weekend editors, etc. If I were sending out a release about my media exposure management firm I would send it the attention of the various business editors. For your firm the business section could be appropriate as well, depending upon the content. Maybe you will begin to make your line available to retailers (I don't know if you already do). This would fall under the heading of business news. Or if you hire a new account executive. This also is business news. I'm sure you get it.
When dealing with weekly newspapers the timing is dependent upon the publication date of the paper. If its a Friday publication usually the close date is two days prior on a Wednesday. So your release would need to arrive by Monday to be considered for that week's edition.
For monthly magazines they generally have a deadline of 90 days prior to issue date so your information would have to be sent very early.
There are still companies that use press kits. These can be very expensive to produce and would include a full color printed folder with inserts included. Very costly and of course it would land on the pile of all the other press kits they receive.
I always recommend to business owners to go the daily newspaper route. First, being that there is an issue produced every day, they have a very high need for content and appreciate receiving news and information that their readers need to see.
In reference to the lists that I have available, just choose which editors emails are appropriate for your business and then enter them into a Distribution List in Outlook. When your release is ready just click this distribution list for the send to and off they go. I have mine separated by state. For some clients I only use specific states, particularly when a special event is involved. For my own business I send out releases to the entire country on a monthly basis.
It is really a necessity for business owners to use offline major media for the dissemination of their news and information and not just rely on the online PR sites. Most of these sites will accept anything and they have thousands of submissions so for someone to get to yours is not an easy thing to do.
I hope this all helps.
Best of luck to you,
Michele Borowsky
http://SpreadtheNews.net
Affordable Daily Newspaper Contact Lists for Submitting your Press Releases. Private Reply to Michele Borowsky - Spread the News | | |
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